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SUMMARY:Connecting with Asian American Wine Consumers - Webinar
DESCRIPTION:Connecting with Asian American Wine Consumers – Webinar\n															\n		Secure Your Spot – Register Now! \nTHIS WEBINAR IS FREE FOR AWAA MEMBERS – LOGIN FOR YOUR CODE \nThe Asian American Wine Association (AWAA) is proud to present a dynamic and insight-packed webinar\, “Connecting with Asian American Wine Consumers\,” on Thursday\, August 14\, 2025\, from 11:00 am to 12:00 pm PT. This session will explore the fastest-growing and one of the most influential consumer segments in the U.S. beverage market. \n Asian Americans represent a powerful demographic with increasing buying power and a growing interest in premium beverages\, including wine. This webinar will uncover how wine marketers can better understand\, reach\, and resonate with this diverse community. \n  \nKey topics to be covered include: \n\nDemographics and economic impact of Asian American consumers\nAttitudes toward wine versus other beverage choices by occasion and social context\nThe wine purchase journey\nMaking wine more exciting to Asian Americans —preferred descriptors and messaging\nThe role of cultural influencers and where these consumers turn for advice\nTips to pair with Asian cuisine\nThe impact of non-alcoholic alternatives and cannabis on wine consumption\nHealth perceptions of wine and reactions to recent media coverage\nHow wine marketers can connect more effectively\nWhat Asian-American consumers want to see more of\n\nFeatured Speakers: \n\nAngela Shih\, Cross-Cultural Marketing Strategist\nMike Lakusta\, CEO of EthniFacts Market Research Firm \n Introduced by Susan R Lin\, MW\, President of Asian Wine Association of America & International Wine Consultant\, and moderated by Dr. Liz Thach\, MW\, President\, Wine Market Council.\n\nThis is a must-attend event for wine marketers\, brand managers\, distributors\, and anyone interested in expanding their understanding of the multicultural wine consumer landscape. \n  \n* The webinar will be recorded and available for AWAA members after the event.  \nSecure Your Spot – Register Now!
URL:https://awaawine.org/event/connecting-with-asian-american-wine-consumers/
LOCATION:CA
CATEGORIES:Webinars
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