BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Asian Wine Association of America - ECPv6.17.2//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Asian Wine Association of America X-ORIGINAL-URL:https://awaawine.org X-WR-CALDESC:Events for Asian Wine Association of America REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20240310T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20241103T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20250309T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20251102T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20260308T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20261101T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20270314T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20271107T090000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260228T160000 DTEND;TZID=America/Los_Angeles:20260228T210000 DTSTAMP:20260210T210338Z CREATED:20251203T232606Z LAST-MODIFIED:20260210T210338Z UID:3343-1772294400-1772312400@awaawine.org SUMMARY:San Francisco Symphony Lunar New Year Celebration DESCRIPTION:Connecting with Asian American Wine Consumers - Webinar \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Secure Your Spot – Register Now!THIS WEBINAR IS FREE FOR AWAA MEMBERS – LOGIN FOR YOUR CODE \n \n \n \n The Asian American Wine Association (AWAA) is proud to present a dynamic and insight-packed webinar\, “Connecting with Asian American Wine Consumers\,” on Thursday\, August 14\, 2025\, from 11:00 am to 12:00 pm PT. This session will explore the fastest-growing and one of the most influential consumer segments in the U.S. beverage market.  Asian Americans represent a powerful demographic with increasing buying power and a growing interest in premium beverages\, including wine. This webinar will uncover how wine marketers can better understand\, reach\, and resonate with this diverse community.   Key topics to be covered include: Demographics and economic impact of Asian American consumersAttitudes toward wine versus other beverage choices by occasion and social contextThe wine purchase journeyMaking wine more exciting to Asian Americans —preferred descriptors and messagingThe role of cultural influencers and where these consumers turn for adviceTips to pair with Asian cuisineThe impact of non-alcoholic alternatives and cannabis on wine consumptionHealth perceptions of wine and reactions to recent media coverageHow wine marketers can connect more effectivelyWhat Asian-American consumers want to see more ofFeatured Speakers: Angela Shih\, Cross-Cultural Marketing StrategistMike Lakusta\, CEO of EthniFacts Market Research Firm  Introduced by Susan R Lin\, MW\, President of Asian Wine Association of America & International Wine Consultant\, and moderated by Dr. Liz Thach\, MW\, President\, Wine Market Council.This is a must-attend event for wine marketers\, brand managers\, distributors\, and anyone interested in expanding their understanding of the multicultural wine consumer landscape.   * The webinar will be recorded and available for AWAA members after the event.  Secure Your Spot – Register Now! URL:https://awaawine.org/event/san-francisco-symphony-lunar-new-year-celebration/ LOCATION:Davies Symphony Hall\, 201 Van Ness Avenue\, San Francisco\, 94012\, United States CATEGORIES:Our Events ATTACH;FMTTYPE=image/png:https://awaawine.org/wp-content/uploads/2025/12/SFS_Year-of-Horse.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260221T160000 DTEND;TZID=America/Los_Angeles:20260221T190000 DTSTAMP:20260210T210156Z CREATED:20260210T210156Z LAST-MODIFIED:20260210T210156Z UID:3385-1771689600-1771700400@awaawine.org SUMMARY:RD Winery Lunar New Year Celebration DESCRIPTION:Connecting with Asian American Wine Consumers - Webinar \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Secure Your Spot – Register Now!THIS WEBINAR IS FREE FOR AWAA MEMBERS – LOGIN FOR YOUR CODE \n \n \n \n The Asian American Wine Association (AWAA) is proud to present a dynamic and insight-packed webinar\, “Connecting with Asian American Wine Consumers\,” on Thursday\, August 14\, 2025\, from 11:00 am to 12:00 pm PT. This session will explore the fastest-growing and one of the most influential consumer segments in the U.S. beverage market.  Asian Americans represent a powerful demographic with increasing buying power and a growing interest in premium beverages\, including wine. This webinar will uncover how wine marketers can better understand\, reach\, and resonate with this diverse community.   Key topics to be covered include: Demographics and economic impact of Asian American consumersAttitudes toward wine versus other beverage choices by occasion and social contextThe wine purchase journeyMaking wine more exciting to Asian Americans —preferred descriptors and messagingThe role of cultural influencers and where these consumers turn for adviceTips to pair with Asian cuisineThe impact of non-alcoholic alternatives and cannabis on wine consumptionHealth perceptions of wine and reactions to recent media coverageHow wine marketers can connect more effectivelyWhat Asian-American consumers want to see more ofFeatured Speakers: Angela Shih\, Cross-Cultural Marketing StrategistMike Lakusta\, CEO of EthniFacts Market Research Firm  Introduced by Susan R Lin\, MW\, President of Asian Wine Association of America & International Wine Consultant\, and moderated by Dr. Liz Thach\, MW\, President\, Wine Market Council.This is a must-attend event for wine marketers\, brand managers\, distributors\, and anyone interested in expanding their understanding of the multicultural wine consumer landscape.   * The webinar will be recorded and available for AWAA members after the event.  Secure Your Spot – Register Now! URL:https://awaawine.org/event/rd-winery-lunar-new-year-celebration/ LOCATION:RD Winery\, 3 Executive Way\, Napa\, 94558\, United States CATEGORIES:Our Events ATTACH;FMTTYPE=image/gif:https://awaawine.org/wp-content/uploads/2026/02/RD-Winery-Lunar.gif END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260221T120000 DTEND;TZID=America/Los_Angeles:20260221T140000 DTSTAMP:20260210T210318Z CREATED:20260113T214725Z LAST-MODIFIED:20260210T210318Z UID:3364-1771675200-1771682400@awaawine.org SUMMARY:Iron Horse Vineyards Year of the Horse Celebration at Empress by Boon DESCRIPTION:Connecting with Asian American Wine Consumers - Webinar \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Secure Your Spot – Register Now!THIS WEBINAR IS FREE FOR AWAA MEMBERS – LOGIN FOR YOUR CODE \n \n \n \n The Asian American Wine Association (AWAA) is proud to present a dynamic and insight-packed webinar\, “Connecting with Asian American Wine Consumers\,” on Thursday\, August 14\, 2025\, from 11:00 am to 12:00 pm PT. This session will explore the fastest-growing and one of the most influential consumer segments in the U.S. beverage market.  Asian Americans represent a powerful demographic with increasing buying power and a growing interest in premium beverages\, including wine. This webinar will uncover how wine marketers can better understand\, reach\, and resonate with this diverse community.   Key topics to be covered include: Demographics and economic impact of Asian American consumersAttitudes toward wine versus other beverage choices by occasion and social contextThe wine purchase journeyMaking wine more exciting to Asian Americans —preferred descriptors and messagingThe role of cultural influencers and where these consumers turn for adviceTips to pair with Asian cuisineThe impact of non-alcoholic alternatives and cannabis on wine consumptionHealth perceptions of wine and reactions to recent media coverageHow wine marketers can connect more effectivelyWhat Asian-American consumers want to see more ofFeatured Speakers: Angela Shih\, Cross-Cultural Marketing StrategistMike Lakusta\, CEO of EthniFacts Market Research Firm  Introduced by Susan R Lin\, MW\, President of Asian Wine Association of America & International Wine Consultant\, and moderated by Dr. Liz Thach\, MW\, President\, Wine Market Council.This is a must-attend event for wine marketers\, brand managers\, distributors\, and anyone interested in expanding their understanding of the multicultural wine consumer landscape.   * The webinar will be recorded and available for AWAA members after the event.  Secure Your Spot – Register Now! URL:https://awaawine.org/event/iron-horse-year-of-the-horse-celebration/ LOCATION:Empress by Boon\, 838 Grant Avenue\, San Francisco\, CA\, 94108\, United States CATEGORIES:Our Events ATTACH;FMTTYPE=image/png:https://awaawine.org/wp-content/uploads/2026/01/AWAA-Iron-Horse-Vineyards-x-Empress-by-Boon-3.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20251107T180000 DTEND;TZID=America/Los_Angeles:20251107T210000 DTSTAMP:20251031T194530Z CREATED:20251031T194421Z LAST-MODIFIED:20251031T194530Z UID:3303-1762538400-1762549200@awaawine.org SUMMARY:The Great Gatsby Soiree: AWAA x Jonathan Club x The Bunny Social Club DESCRIPTION:Connecting with Asian American Wine Consumers - Webinar \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Secure Your Spot – Register Now!THIS WEBINAR IS FREE FOR AWAA MEMBERS – LOGIN FOR YOUR CODE \n \n \n \n The Asian American Wine Association (AWAA) is proud to present a dynamic and insight-packed webinar\, “Connecting with Asian American Wine Consumers\,” on Thursday\, August 14\, 2025\, from 11:00 am to 12:00 pm PT. This session will explore the fastest-growing and one of the most influential consumer segments in the U.S. beverage market.  Asian Americans represent a powerful demographic with increasing buying power and a growing interest in premium beverages\, including wine. This webinar will uncover how wine marketers can better understand\, reach\, and resonate with this diverse community.   Key topics to be covered include: Demographics and economic impact of Asian American consumersAttitudes toward wine versus other beverage choices by occasion and social contextThe wine purchase journeyMaking wine more exciting to Asian Americans —preferred descriptors and messagingThe role of cultural influencers and where these consumers turn for adviceTips to pair with Asian cuisineThe impact of non-alcoholic alternatives and cannabis on wine consumptionHealth perceptions of wine and reactions to recent media coverageHow wine marketers can connect more effectivelyWhat Asian-American consumers want to see more ofFeatured Speakers: Angela Shih\, Cross-Cultural Marketing StrategistMike Lakusta\, CEO of EthniFacts Market Research Firm  Introduced by Susan R Lin\, MW\, President of Asian Wine Association of America & International Wine Consultant\, and moderated by Dr. Liz Thach\, MW\, President\, Wine Market Council.This is a must-attend event for wine marketers\, brand managers\, distributors\, and anyone interested in expanding their understanding of the multicultural wine consumer landscape.   * The webinar will be recorded and available for AWAA members after the event.  Secure Your Spot – Register Now! URL:https://awaawine.org/event/great-gatsby-soiree/ LOCATION:Jonathan Club\, 545 South Figueroa Street\, Los Angeles\, CA\, 90071\, United States CATEGORIES:Webinars ATTACH;FMTTYPE=image/jpeg:https://awaawine.org/wp-content/uploads/2025/10/Gatsby_Soiree_11.2025.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20251025T180000 DTEND;TZID=America/Los_Angeles:20251025T220000 DTSTAMP:20251020T211905Z CREATED:20251006T180927Z LAST-MODIFIED:20251020T211905Z UID:3197-1761415200-1761429600@awaawine.org SUMMARY:Asian Pacific Fund Gala: Oct. 25 2025 DESCRIPTION:Connecting with Asian American Wine Consumers - Webinar \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Secure Your Spot – Register Now!THIS WEBINAR IS FREE FOR AWAA MEMBERS – LOGIN FOR YOUR CODE \n \n \n \n The Asian American Wine Association (AWAA) is proud to present a dynamic and insight-packed webinar\, “Connecting with Asian American Wine Consumers\,” on Thursday\, August 14\, 2025\, from 11:00 am to 12:00 pm PT. This session will explore the fastest-growing and one of the most influential consumer segments in the U.S. beverage market.  Asian Americans represent a powerful demographic with increasing buying power and a growing interest in premium beverages\, including wine. This webinar will uncover how wine marketers can better understand\, reach\, and resonate with this diverse community.   Key topics to be covered include: Demographics and economic impact of Asian American consumersAttitudes toward wine versus other beverage choices by occasion and social contextThe wine purchase journeyMaking wine more exciting to Asian Americans —preferred descriptors and messagingThe role of cultural influencers and where these consumers turn for adviceTips to pair with Asian cuisineThe impact of non-alcoholic alternatives and cannabis on wine consumptionHealth perceptions of wine and reactions to recent media coverageHow wine marketers can connect more effectivelyWhat Asian-American consumers want to see more ofFeatured Speakers: Angela Shih\, Cross-Cultural Marketing StrategistMike Lakusta\, CEO of EthniFacts Market Research Firm  Introduced by Susan R Lin\, MW\, President of Asian Wine Association of America & International Wine Consultant\, and moderated by Dr. Liz Thach\, MW\, President\, Wine Market Council.This is a must-attend event for wine marketers\, brand managers\, distributors\, and anyone interested in expanding their understanding of the multicultural wine consumer landscape.   * The webinar will be recorded and available for AWAA members after the event.  Secure Your Spot – Register Now! URL:https://awaawine.org/event/asian-pacific-fun-gala-oct-25-2025/ LOCATION:The Conservatory at One Sansome\, One Sansome St.\, San Francisco\, California\, 94104\, United States CATEGORIES:Our Events,Webinars ATTACH;FMTTYPE=image/png:https://awaawine.org/wp-content/uploads/2025/10/Asian-Pacific-Fund_logo.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20251011T180000 DTEND;TZID=America/Los_Angeles:20251011T220000 DTSTAMP:20251009T162355Z CREATED:20250922T205344Z LAST-MODIFIED:20251009T162355Z UID:3146-1760205600-1760220000@awaawine.org SUMMARY:Plate by Plate SF Gala: Oct. 11\, 2025 DESCRIPTION:Connecting with Asian American Wine Consumers - Webinar \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Secure Your Spot – Register Now!THIS WEBINAR IS FREE FOR AWAA MEMBERS – LOGIN FOR YOUR CODE \n \n \n \n The Asian American Wine Association (AWAA) is proud to present a dynamic and insight-packed webinar\, “Connecting with Asian American Wine Consumers\,” on Thursday\, August 14\, 2025\, from 11:00 am to 12:00 pm PT. This session will explore the fastest-growing and one of the most influential consumer segments in the U.S. beverage market.  Asian Americans represent a powerful demographic with increasing buying power and a growing interest in premium beverages\, including wine. This webinar will uncover how wine marketers can better understand\, reach\, and resonate with this diverse community.   Key topics to be covered include: Demographics and economic impact of Asian American consumersAttitudes toward wine versus other beverage choices by occasion and social contextThe wine purchase journeyMaking wine more exciting to Asian Americans —preferred descriptors and messagingThe role of cultural influencers and where these consumers turn for adviceTips to pair with Asian cuisineThe impact of non-alcoholic alternatives and cannabis on wine consumptionHealth perceptions of wine and reactions to recent media coverageHow wine marketers can connect more effectivelyWhat Asian-American consumers want to see more ofFeatured Speakers: Angela Shih\, Cross-Cultural Marketing StrategistMike Lakusta\, CEO of EthniFacts Market Research Firm  Introduced by Susan R Lin\, MW\, President of Asian Wine Association of America & International Wine Consultant\, and moderated by Dr. Liz Thach\, MW\, President\, Wine Market Council.This is a must-attend event for wine marketers\, brand managers\, distributors\, and anyone interested in expanding their understanding of the multicultural wine consumer landscape.   * The webinar will be recorded and available for AWAA members after the event.  Secure Your Spot – Register Now! URL:https://awaawine.org/event/plate-by-plate-sf-gala/ LOCATION:San Francisco Design Center Galleria\, 101 Henry Adams Street\, San Francisco\, 94103\, United States CATEGORIES:Webinars ATTACH;FMTTYPE=image/png:https://awaawine.org/wp-content/uploads/2025/09/pbp-sf.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20250925T180000 DTEND;TZID=America/Los_Angeles:20250925T213000 DTSTAMP:20250906T190933Z CREATED:20250906T190933Z LAST-MODIFIED:20250906T190933Z UID:3064-1758823200-1758835800@awaawine.org SUMMARY:De Young Museum: Art of Manga Donor & Member Reception: Sept. 25\, 2025 DESCRIPTION:Connecting with Asian American Wine Consumers - Webinar \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Secure Your Spot – Register Now!THIS WEBINAR IS FREE FOR AWAA MEMBERS – LOGIN FOR YOUR CODE \n \n \n \n The Asian American Wine Association (AWAA) is proud to present a dynamic and insight-packed webinar\, “Connecting with Asian American Wine Consumers\,” on Thursday\, August 14\, 2025\, from 11:00 am to 12:00 pm PT. This session will explore the fastest-growing and one of the most influential consumer segments in the U.S. beverage market.  Asian Americans represent a powerful demographic with increasing buying power and a growing interest in premium beverages\, including wine. This webinar will uncover how wine marketers can better understand\, reach\, and resonate with this diverse community.   Key topics to be covered include: Demographics and economic impact of Asian American consumersAttitudes toward wine versus other beverage choices by occasion and social contextThe wine purchase journeyMaking wine more exciting to Asian Americans —preferred descriptors and messagingThe role of cultural influencers and where these consumers turn for adviceTips to pair with Asian cuisineThe impact of non-alcoholic alternatives and cannabis on wine consumptionHealth perceptions of wine and reactions to recent media coverageHow wine marketers can connect more effectivelyWhat Asian-American consumers want to see more ofFeatured Speakers: Angela Shih\, Cross-Cultural Marketing StrategistMike Lakusta\, CEO of EthniFacts Market Research Firm  Introduced by Susan R Lin\, MW\, President of Asian Wine Association of America & International Wine Consultant\, and moderated by Dr. Liz Thach\, MW\, President\, Wine Market Council.This is a must-attend event for wine marketers\, brand managers\, distributors\, and anyone interested in expanding their understanding of the multicultural wine consumer landscape.   * The webinar will be recorded and available for AWAA members after the event.  Secure Your Spot – Register Now! URL:https://awaawine.org/event/de-young-art-of-manga/ LOCATION:De Young Museum\, 50 Hagiwara Tea Garden Drive\, San Francisco\, CA\, 94118\, United States CATEGORIES:Webinars ATTACH;FMTTYPE=image/jpeg:https://awaawine.org/wp-content/uploads/2025/09/art-of-manga-digital-assets-r1-02-3840-x-2160.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20250919T190000 DTEND;TZID=America/Los_Angeles:20250919T220000 DTSTAMP:20250918T204203Z CREATED:20250917T193514Z LAST-MODIFIED:20250918T204203Z UID:3096-1758308400-1758319200@awaawine.org SUMMARY:Fiesta Nikkei Dinner at La Mar Cocina Peruana: Sept. 19\, 2025 DESCRIPTION:Connecting with Asian American Wine Consumers - Webinar \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Secure Your Spot – Register Now!THIS WEBINAR IS FREE FOR AWAA MEMBERS – LOGIN FOR YOUR CODE \n \n \n \n The Asian American Wine Association (AWAA) is proud to present a dynamic and insight-packed webinar\, “Connecting with Asian American Wine Consumers\,” on Thursday\, August 14\, 2025\, from 11:00 am to 12:00 pm PT. This session will explore the fastest-growing and one of the most influential consumer segments in the U.S. beverage market.  Asian Americans represent a powerful demographic with increasing buying power and a growing interest in premium beverages\, including wine. This webinar will uncover how wine marketers can better understand\, reach\, and resonate with this diverse community.   Key topics to be covered include: Demographics and economic impact of Asian American consumersAttitudes toward wine versus other beverage choices by occasion and social contextThe wine purchase journeyMaking wine more exciting to Asian Americans —preferred descriptors and messagingThe role of cultural influencers and where these consumers turn for adviceTips to pair with Asian cuisineThe impact of non-alcoholic alternatives and cannabis on wine consumptionHealth perceptions of wine and reactions to recent media coverageHow wine marketers can connect more effectivelyWhat Asian-American consumers want to see more ofFeatured Speakers: Angela Shih\, Cross-Cultural Marketing StrategistMike Lakusta\, CEO of EthniFacts Market Research Firm  Introduced by Susan R Lin\, MW\, President of Asian Wine Association of America & International Wine Consultant\, and moderated by Dr. Liz Thach\, MW\, President\, Wine Market Council.This is a must-attend event for wine marketers\, brand managers\, distributors\, and anyone interested in expanding their understanding of the multicultural wine consumer landscape.   * The webinar will be recorded and available for AWAA members after the event.  Secure Your Spot – Register Now! URL:https://awaawine.org/event/fiesta-nikkei-la-mar-sept-19-2025/ LOCATION:La Mar Cocina Peruana\, https://lamarcebicheria.com/san-francisco/\, San Francisco\, California\, 94111\, United States CATEGORIES:Webinars ATTACH;FMTTYPE=image/png:https://awaawine.org/wp-content/uploads/2025/09/LaMar-Sakura.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20250919T170000 DTEND;TZID=America/Los_Angeles:20250919T213000 DTSTAMP:20250905T224429Z CREATED:20250905T224312Z LAST-MODIFIED:20250905T224429Z UID:3048-1758301200-1758317400@awaawine.org SUMMARY:Chinatown Community Development Center 48th Annual Gala Sept. 19\, 2025 DESCRIPTION:Connecting with Asian American Wine Consumers - Webinar \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Secure Your Spot – Register Now!THIS WEBINAR IS FREE FOR AWAA MEMBERS – LOGIN FOR YOUR CODE \n \n \n \n The Asian American Wine Association (AWAA) is proud to present a dynamic and insight-packed webinar\, “Connecting with Asian American Wine Consumers\,” on Thursday\, August 14\, 2025\, from 11:00 am to 12:00 pm PT. This session will explore the fastest-growing and one of the most influential consumer segments in the U.S. beverage market.  Asian Americans represent a powerful demographic with increasing buying power and a growing interest in premium beverages\, including wine. This webinar will uncover how wine marketers can better understand\, reach\, and resonate with this diverse community.   Key topics to be covered include: Demographics and economic impact of Asian American consumersAttitudes toward wine versus other beverage choices by occasion and social contextThe wine purchase journeyMaking wine more exciting to Asian Americans —preferred descriptors and messagingThe role of cultural influencers and where these consumers turn for adviceTips to pair with Asian cuisineThe impact of non-alcoholic alternatives and cannabis on wine consumptionHealth perceptions of wine and reactions to recent media coverageHow wine marketers can connect more effectivelyWhat Asian-American consumers want to see more ofFeatured Speakers: Angela Shih\, Cross-Cultural Marketing StrategistMike Lakusta\, CEO of EthniFacts Market Research Firm  Introduced by Susan R Lin\, MW\, President of Asian Wine Association of America & International Wine Consultant\, and moderated by Dr. Liz Thach\, MW\, President\, Wine Market Council.This is a must-attend event for wine marketers\, brand managers\, distributors\, and anyone interested in expanding their understanding of the multicultural wine consumer landscape.   * The webinar will be recorded and available for AWAA members after the event.  Secure Your Spot – Register Now! URL:https://awaawine.org/event/chinatown-cdc-gala/ LOCATION:Westin St. Francis\, 335 Powell St\, San Francisco\, CA\, 94102\, United States CATEGORIES:Webinars ATTACH;FMTTYPE=image/jpeg:https://awaawine.org/wp-content/uploads/2025/09/ChinatownCDC.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20250913T160000 DTEND;TZID=America/Los_Angeles:20250913T220000 DTSTAMP:20250911T155944Z CREATED:20250905T212747Z LAST-MODIFIED:20250911T155944Z UID:3024-1757779200-1757800800@awaawine.org SUMMARY:Edge on the Square: SUPER FLEX 4th Contemporary Art Festival Sept. 13\, 2025 DESCRIPTION:Connecting with Asian American Wine Consumers - Webinar \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Secure Your Spot – Register Now!THIS WEBINAR IS FREE FOR AWAA MEMBERS – LOGIN FOR YOUR CODE \n \n \n \n The Asian American Wine Association (AWAA) is proud to present a dynamic and insight-packed webinar\, “Connecting with Asian American Wine Consumers\,” on Thursday\, August 14\, 2025\, from 11:00 am to 12:00 pm PT. This session will explore the fastest-growing and one of the most influential consumer segments in the U.S. beverage market.  Asian Americans represent a powerful demographic with increasing buying power and a growing interest in premium beverages\, including wine. This webinar will uncover how wine marketers can better understand\, reach\, and resonate with this diverse community.   Key topics to be covered include: Demographics and economic impact of Asian American consumersAttitudes toward wine versus other beverage choices by occasion and social contextThe wine purchase journeyMaking wine more exciting to Asian Americans —preferred descriptors and messagingThe role of cultural influencers and where these consumers turn for adviceTips to pair with Asian cuisineThe impact of non-alcoholic alternatives and cannabis on wine consumptionHealth perceptions of wine and reactions to recent media coverageHow wine marketers can connect more effectivelyWhat Asian-American consumers want to see more ofFeatured Speakers: Angela Shih\, Cross-Cultural Marketing StrategistMike Lakusta\, CEO of EthniFacts Market Research Firm  Introduced by Susan R Lin\, MW\, President of Asian Wine Association of America & International Wine Consultant\, and moderated by Dr. Liz Thach\, MW\, President\, Wine Market Council.This is a must-attend event for wine marketers\, brand managers\, distributors\, and anyone interested in expanding their understanding of the multicultural wine consumer landscape.   * The webinar will be recorded and available for AWAA members after the event.  Secure Your Spot – Register Now! URL:https://awaawine.org/event/superflex-art-festival/ LOCATION:Chinatown\, San Francisco\, 800 Grant Avenue\, San Francisco\, CA\, United States CATEGORIES:Webinars ATTACH;FMTTYPE=image/avif:https://awaawine.org/wp-content/uploads/2025/09/SuperFlex.avif END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250911T210000 DTEND;TZID=America/New_York:20250911T230000 DTSTAMP:20250822T203312Z CREATED:20250822T202355Z LAST-MODIFIED:20250822T203312Z UID:2928-1757624400-1757631600@awaawine.org SUMMARY:Japan Society NY: Chiharu Shiota Opening Reception DESCRIPTION:Connecting with Asian American Wine Consumers - Webinar \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Secure Your Spot – Register Now!THIS WEBINAR IS FREE FOR AWAA MEMBERS – LOGIN FOR YOUR CODE \n \n \n \n The Asian American Wine Association (AWAA) is proud to present a dynamic and insight-packed webinar\, “Connecting with Asian American Wine Consumers\,” on Thursday\, August 14\, 2025\, from 11:00 am to 12:00 pm PT. This session will explore the fastest-growing and one of the most influential consumer segments in the U.S. beverage market.  Asian Americans represent a powerful demographic with increasing buying power and a growing interest in premium beverages\, including wine. This webinar will uncover how wine marketers can better understand\, reach\, and resonate with this diverse community.   Key topics to be covered include: Demographics and economic impact of Asian American consumersAttitudes toward wine versus other beverage choices by occasion and social contextThe wine purchase journeyMaking wine more exciting to Asian Americans —preferred descriptors and messagingThe role of cultural influencers and where these consumers turn for adviceTips to pair with Asian cuisineThe impact of non-alcoholic alternatives and cannabis on wine consumptionHealth perceptions of wine and reactions to recent media coverageHow wine marketers can connect more effectivelyWhat Asian-American consumers want to see more ofFeatured Speakers: Angela Shih\, Cross-Cultural Marketing StrategistMike Lakusta\, CEO of EthniFacts Market Research Firm  Introduced by Susan R Lin\, MW\, President of Asian Wine Association of America & International Wine Consultant\, and moderated by Dr. Liz Thach\, MW\, President\, Wine Market Council.This is a must-attend event for wine marketers\, brand managers\, distributors\, and anyone interested in expanding their understanding of the multicultural wine consumer landscape.   * The webinar will be recorded and available for AWAA members after the event.  Secure Your Spot – Register Now! URL:https://awaawine.org/event/japan-society-ny-chiharu-shiota-opening-reception/ LOCATION:Japan Society New York\, 333 East 47th Street\, New York\, NY\, 10017\, United States CATEGORIES:Webinars ATTACH;FMTTYPE=image/png:https://awaawine.org/wp-content/uploads/2025/08/AWAA-x-Japan-Society-Chiharu-Shiota.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20250814T110000 DTEND;TZID=America/Los_Angeles:20250814T120000 DTSTAMP:20250724T162912Z CREATED:20250709T181440Z LAST-MODIFIED:20250724T162912Z UID:920-1755169200-1755172800@awaawine.org SUMMARY:Connecting with Asian American Wine Consumers - Webinar DESCRIPTION:Connecting with Asian American Wine Consumers - Webinar \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Secure Your Spot – Register Now!THIS WEBINAR IS FREE FOR AWAA MEMBERS – LOGIN FOR YOUR CODE \n \n \n \n The Asian American Wine Association (AWAA) is proud to present a dynamic and insight-packed webinar\, “Connecting with Asian American Wine Consumers\,” on Thursday\, August 14\, 2025\, from 11:00 am to 12:00 pm PT. This session will explore the fastest-growing and one of the most influential consumer segments in the U.S. beverage market.  Asian Americans represent a powerful demographic with increasing buying power and a growing interest in premium beverages\, including wine. This webinar will uncover how wine marketers can better understand\, reach\, and resonate with this diverse community.   Key topics to be covered include: Demographics and economic impact of Asian American consumersAttitudes toward wine versus other beverage choices by occasion and social contextThe wine purchase journeyMaking wine more exciting to Asian Americans —preferred descriptors and messagingThe role of cultural influencers and where these consumers turn for adviceTips to pair with Asian cuisineThe impact of non-alcoholic alternatives and cannabis on wine consumptionHealth perceptions of wine and reactions to recent media coverageHow wine marketers can connect more effectivelyWhat Asian-American consumers want to see more ofFeatured Speakers: Angela Shih\, Cross-Cultural Marketing StrategistMike Lakusta\, CEO of EthniFacts Market Research Firm  Introduced by Susan R Lin\, MW\, President of Asian Wine Association of America & International Wine Consultant\, and moderated by Dr. Liz Thach\, MW\, President\, Wine Market Council.This is a must-attend event for wine marketers\, brand managers\, distributors\, and anyone interested in expanding their understanding of the multicultural wine consumer landscape.   * The webinar will be recorded and available for AWAA members after the event.  Secure Your Spot – Register Now! URL:https://awaawine.org/event/connecting-with-asian-american-wine-consumers/ CATEGORIES:Webinars ATTACH;FMTTYPE=image/webp:https://awaawine.org/wp-content/uploads/2022/04/CONNECTING-WITH-ASIAN-AMERICAN-WINE-CONSUMERS.webp END:VEVENT END:VCALENDAR