BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Asian Wine Association of America - ECPv6.17.2//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Asian Wine Association of America X-ORIGINAL-URL:https://awaawine.org X-WR-CALDESC:Events for Asian Wine Association of America REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20240310T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20241103T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20250309T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20251102T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20260308T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20261101T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20270314T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20271107T090000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20250309T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20251102T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20260308T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20261101T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20270314T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20271107T090000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:America/Denver BEGIN:DAYLIGHT TZOFFSETFROM:-0700 TZOFFSETTO:-0600 TZNAME:MDT DTSTART:20250309T090000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0600 TZOFFSETTO:-0700 TZNAME:MST DTSTART:20251102T080000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0700 TZOFFSETTO:-0600 TZNAME:MDT DTSTART:20260308T090000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0600 TZOFFSETTO:-0700 TZNAME:MST DTSTART:20261101T080000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0700 TZOFFSETTO:-0600 TZNAME:MDT DTSTART:20270314T090000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0600 TZOFFSETTO:-0700 TZNAME:MST DTSTART:20271107T080000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20251025T180000 DTEND;TZID=America/Los_Angeles:20251025T220000 DTSTAMP:20251020T211905Z CREATED:20251006T180927Z LAST-MODIFIED:20251020T211905Z UID:3197-1761415200-1761429600@awaawine.org SUMMARY:Asian Pacific Fund Gala: Oct. 25 2025 DESCRIPTION:Connecting with Asian American Wine Consumers - Webinar \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Secure Your Spot – Register Now!THIS WEBINAR IS FREE FOR AWAA MEMBERS – LOGIN FOR YOUR CODE \n \n \n \n The Asian American Wine Association (AWAA) is proud to present a dynamic and insight-packed webinar\, “Connecting with Asian American Wine Consumers\,” on Thursday\, August 14\, 2025\, from 11:00 am to 12:00 pm PT. This session will explore the fastest-growing and one of the most influential consumer segments in the U.S. beverage market.  Asian Americans represent a powerful demographic with increasing buying power and a growing interest in premium beverages\, including wine. This webinar will uncover how wine marketers can better understand\, reach\, and resonate with this diverse community.   Key topics to be covered include: Demographics and economic impact of Asian American consumersAttitudes toward wine versus other beverage choices by occasion and social contextThe wine purchase journeyMaking wine more exciting to Asian Americans —preferred descriptors and messagingThe role of cultural influencers and where these consumers turn for adviceTips to pair with Asian cuisineThe impact of non-alcoholic alternatives and cannabis on wine consumptionHealth perceptions of wine and reactions to recent media coverageHow wine marketers can connect more effectivelyWhat Asian-American consumers want to see more ofFeatured Speakers: Angela Shih\, Cross-Cultural Marketing StrategistMike Lakusta\, CEO of EthniFacts Market Research Firm  Introduced by Susan R Lin\, MW\, President of Asian Wine Association of America & International Wine Consultant\, and moderated by Dr. Liz Thach\, MW\, President\, Wine Market Council.This is a must-attend event for wine marketers\, brand managers\, distributors\, and anyone interested in expanding their understanding of the multicultural wine consumer landscape.   * The webinar will be recorded and available for AWAA members after the event.  Secure Your Spot – Register Now! URL:https://awaawine.org/event/asian-pacific-fun-gala-oct-25-2025/ LOCATION:The Conservatory at One Sansome\, One Sansome St.\, San Francisco\, California\, 94104\, United States CATEGORIES:Our Events,Webinars ATTACH;FMTTYPE=image/png:https://awaawine.org/wp-content/uploads/2025/10/Asian-Pacific-Fund_logo.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20251107T180000 DTEND;TZID=America/Los_Angeles:20251107T210000 DTSTAMP:20251031T194530Z CREATED:20251031T194421Z LAST-MODIFIED:20251031T194530Z UID:3303-1762538400-1762549200@awaawine.org SUMMARY:The Great Gatsby Soiree: AWAA x Jonathan Club x The Bunny Social Club DESCRIPTION:Connecting with Asian American Wine Consumers - Webinar \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Secure Your Spot – Register Now!THIS WEBINAR IS FREE FOR AWAA MEMBERS – LOGIN FOR YOUR CODE \n \n \n \n The Asian American Wine Association (AWAA) is proud to present a dynamic and insight-packed webinar\, “Connecting with Asian American Wine Consumers\,” on Thursday\, August 14\, 2025\, from 11:00 am to 12:00 pm PT. This session will explore the fastest-growing and one of the most influential consumer segments in the U.S. beverage market.  Asian Americans represent a powerful demographic with increasing buying power and a growing interest in premium beverages\, including wine. This webinar will uncover how wine marketers can better understand\, reach\, and resonate with this diverse community.   Key topics to be covered include: Demographics and economic impact of Asian American consumersAttitudes toward wine versus other beverage choices by occasion and social contextThe wine purchase journeyMaking wine more exciting to Asian Americans —preferred descriptors and messagingThe role of cultural influencers and where these consumers turn for adviceTips to pair with Asian cuisineThe impact of non-alcoholic alternatives and cannabis on wine consumptionHealth perceptions of wine and reactions to recent media coverageHow wine marketers can connect more effectivelyWhat Asian-American consumers want to see more ofFeatured Speakers: Angela Shih\, Cross-Cultural Marketing StrategistMike Lakusta\, CEO of EthniFacts Market Research Firm  Introduced by Susan R Lin\, MW\, President of Asian Wine Association of America & International Wine Consultant\, and moderated by Dr. Liz Thach\, MW\, President\, Wine Market Council.This is a must-attend event for wine marketers\, brand managers\, distributors\, and anyone interested in expanding their understanding of the multicultural wine consumer landscape.   * The webinar will be recorded and available for AWAA members after the event.  Secure Your Spot – Register Now! URL:https://awaawine.org/event/great-gatsby-soiree/ LOCATION:Jonathan Club\, 545 South Figueroa Street\, Los Angeles\, CA\, 90071\, United States CATEGORIES:Webinars ATTACH;FMTTYPE=image/jpeg:https://awaawine.org/wp-content/uploads/2025/10/Gatsby_Soiree_11.2025.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260221T120000 DTEND;TZID=America/Los_Angeles:20260221T140000 DTSTAMP:20260210T210318Z CREATED:20260113T214725Z LAST-MODIFIED:20260210T210318Z UID:3364-1771675200-1771682400@awaawine.org SUMMARY:Iron Horse Vineyards Year of the Horse Celebration at Empress by Boon DESCRIPTION:Connecting with Asian American Wine Consumers - Webinar \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Secure Your Spot – Register Now!THIS WEBINAR IS FREE FOR AWAA MEMBERS – LOGIN FOR YOUR CODE \n \n \n \n The Asian American Wine Association (AWAA) is proud to present a dynamic and insight-packed webinar\, “Connecting with Asian American Wine Consumers\,” on Thursday\, August 14\, 2025\, from 11:00 am to 12:00 pm PT. This session will explore the fastest-growing and one of the most influential consumer segments in the U.S. beverage market.  Asian Americans represent a powerful demographic with increasing buying power and a growing interest in premium beverages\, including wine. This webinar will uncover how wine marketers can better understand\, reach\, and resonate with this diverse community.   Key topics to be covered include: Demographics and economic impact of Asian American consumersAttitudes toward wine versus other beverage choices by occasion and social contextThe wine purchase journeyMaking wine more exciting to Asian Americans —preferred descriptors and messagingThe role of cultural influencers and where these consumers turn for adviceTips to pair with Asian cuisineThe impact of non-alcoholic alternatives and cannabis on wine consumptionHealth perceptions of wine and reactions to recent media coverageHow wine marketers can connect more effectivelyWhat Asian-American consumers want to see more ofFeatured Speakers: Angela Shih\, Cross-Cultural Marketing StrategistMike Lakusta\, CEO of EthniFacts Market Research Firm  Introduced by Susan R Lin\, MW\, President of Asian Wine Association of America & International Wine Consultant\, and moderated by Dr. Liz Thach\, MW\, President\, Wine Market Council.This is a must-attend event for wine marketers\, brand managers\, distributors\, and anyone interested in expanding their understanding of the multicultural wine consumer landscape.   * The webinar will be recorded and available for AWAA members after the event.  Secure Your Spot – Register Now! URL:https://awaawine.org/event/iron-horse-year-of-the-horse-celebration/ LOCATION:Empress by Boon\, 838 Grant Avenue\, San Francisco\, CA\, 94108\, United States CATEGORIES:Our Events ATTACH;FMTTYPE=image/png:https://awaawine.org/wp-content/uploads/2026/01/AWAA-Iron-Horse-Vineyards-x-Empress-by-Boon-3.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260221T160000 DTEND;TZID=America/Los_Angeles:20260221T190000 DTSTAMP:20260210T210156Z CREATED:20260210T210156Z LAST-MODIFIED:20260210T210156Z UID:3385-1771689600-1771700400@awaawine.org SUMMARY:RD Winery Lunar New Year Celebration DESCRIPTION:Connecting with Asian American Wine Consumers - Webinar \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Secure Your Spot – Register Now!THIS WEBINAR IS FREE FOR AWAA MEMBERS – LOGIN FOR YOUR CODE \n \n \n \n The Asian American Wine Association (AWAA) is proud to present a dynamic and insight-packed webinar\, “Connecting with Asian American Wine Consumers\,” on Thursday\, August 14\, 2025\, from 11:00 am to 12:00 pm PT. This session will explore the fastest-growing and one of the most influential consumer segments in the U.S. beverage market.  Asian Americans represent a powerful demographic with increasing buying power and a growing interest in premium beverages\, including wine. This webinar will uncover how wine marketers can better understand\, reach\, and resonate with this diverse community.   Key topics to be covered include: Demographics and economic impact of Asian American consumersAttitudes toward wine versus other beverage choices by occasion and social contextThe wine purchase journeyMaking wine more exciting to Asian Americans —preferred descriptors and messagingThe role of cultural influencers and where these consumers turn for adviceTips to pair with Asian cuisineThe impact of non-alcoholic alternatives and cannabis on wine consumptionHealth perceptions of wine and reactions to recent media coverageHow wine marketers can connect more effectivelyWhat Asian-American consumers want to see more ofFeatured Speakers: Angela Shih\, Cross-Cultural Marketing StrategistMike Lakusta\, CEO of EthniFacts Market Research Firm  Introduced by Susan R Lin\, MW\, President of Asian Wine Association of America & International Wine Consultant\, and moderated by Dr. Liz Thach\, MW\, President\, Wine Market Council.This is a must-attend event for wine marketers\, brand managers\, distributors\, and anyone interested in expanding their understanding of the multicultural wine consumer landscape.   * The webinar will be recorded and available for AWAA members after the event.  Secure Your Spot – Register Now! URL:https://awaawine.org/event/rd-winery-lunar-new-year-celebration/ LOCATION:RD Winery\, 3 Executive Way\, Napa\, 94558\, United States CATEGORIES:Our Events ATTACH;FMTTYPE=image/gif:https://awaawine.org/wp-content/uploads/2026/02/RD-Winery-Lunar.gif END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260228T160000 DTEND;TZID=America/Los_Angeles:20260228T210000 DTSTAMP:20260210T210338Z CREATED:20251203T232606Z LAST-MODIFIED:20260210T210338Z UID:3343-1772294400-1772312400@awaawine.org SUMMARY:San Francisco Symphony Lunar New Year Celebration DESCRIPTION:Connecting with Asian American Wine Consumers - Webinar \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Secure Your Spot – Register Now!THIS WEBINAR IS FREE FOR AWAA MEMBERS – LOGIN FOR YOUR CODE \n \n \n \n The Asian American Wine Association (AWAA) is proud to present a dynamic and insight-packed webinar\, “Connecting with Asian American Wine Consumers\,” on Thursday\, August 14\, 2025\, from 11:00 am to 12:00 pm PT. This session will explore the fastest-growing and one of the most influential consumer segments in the U.S. beverage market.  Asian Americans represent a powerful demographic with increasing buying power and a growing interest in premium beverages\, including wine. This webinar will uncover how wine marketers can better understand\, reach\, and resonate with this diverse community.   Key topics to be covered include: Demographics and economic impact of Asian American consumersAttitudes toward wine versus other beverage choices by occasion and social contextThe wine purchase journeyMaking wine more exciting to Asian Americans —preferred descriptors and messagingThe role of cultural influencers and where these consumers turn for adviceTips to pair with Asian cuisineThe impact of non-alcoholic alternatives and cannabis on wine consumptionHealth perceptions of wine and reactions to recent media coverageHow wine marketers can connect more effectivelyWhat Asian-American consumers want to see more ofFeatured Speakers: Angela Shih\, Cross-Cultural Marketing StrategistMike Lakusta\, CEO of EthniFacts Market Research Firm  Introduced by Susan R Lin\, MW\, President of Asian Wine Association of America & International Wine Consultant\, and moderated by Dr. Liz Thach\, MW\, President\, Wine Market Council.This is a must-attend event for wine marketers\, brand managers\, distributors\, and anyone interested in expanding their understanding of the multicultural wine consumer landscape.   * The webinar will be recorded and available for AWAA members after the event.  Secure Your Spot – Register Now! URL:https://awaawine.org/event/san-francisco-symphony-lunar-new-year-celebration/ LOCATION:Davies Symphony Hall\, 201 Van Ness Avenue\, San Francisco\, 94012\, United States CATEGORIES:Our Events ATTACH;FMTTYPE=image/png:https://awaawine.org/wp-content/uploads/2025/12/SFS_Year-of-Horse.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260321T130000 DTEND;TZID=America/Los_Angeles:20260321T160000 DTSTAMP:20260227T195936Z CREATED:20260227T195746Z LAST-MODIFIED:20260227T195936Z UID:3403-1774098000-1774108800@awaawine.org SUMMARY:A Taste of Spring: Vinum Wine Bar x AWAA DESCRIPTION:Connecting with Asian American Wine Consumers - Webinar \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Secure Your Spot – Register Now!THIS WEBINAR IS FREE FOR AWAA MEMBERS – LOGIN FOR YOUR CODE \n \n \n \n The Asian American Wine Association (AWAA) is proud to present a dynamic and insight-packed webinar\, “Connecting with Asian American Wine Consumers\,” on Thursday\, August 14\, 2025\, from 11:00 am to 12:00 pm PT. This session will explore the fastest-growing and one of the most influential consumer segments in the U.S. beverage market.  Asian Americans represent a powerful demographic with increasing buying power and a growing interest in premium beverages\, including wine. This webinar will uncover how wine marketers can better understand\, reach\, and resonate with this diverse community.   Key topics to be covered include: Demographics and economic impact of Asian American consumersAttitudes toward wine versus other beverage choices by occasion and social contextThe wine purchase journeyMaking wine more exciting to Asian Americans —preferred descriptors and messagingThe role of cultural influencers and where these consumers turn for adviceTips to pair with Asian cuisineThe impact of non-alcoholic alternatives and cannabis on wine consumptionHealth perceptions of wine and reactions to recent media coverageHow wine marketers can connect more effectivelyWhat Asian-American consumers want to see more ofFeatured Speakers: Angela Shih\, Cross-Cultural Marketing StrategistMike Lakusta\, CEO of EthniFacts Market Research Firm  Introduced by Susan R Lin\, MW\, President of Asian Wine Association of America & International Wine Consultant\, and moderated by Dr. Liz Thach\, MW\, President\, Wine Market Council.This is a must-attend event for wine marketers\, brand managers\, distributors\, and anyone interested in expanding their understanding of the multicultural wine consumer landscape.   * The webinar will be recorded and available for AWAA members after the event.  Secure Your Spot – Register Now! URL:https://awaawine.org/event/vinum-spring-tasting/ LOCATION:Vinum Japanese Fusion & Bar\, 2025 Newpark Mall\, Newark\, CA\, 94560\, United States CATEGORIES:Our Events ATTACH;FMTTYPE=image/png:https://awaawine.org/wp-content/uploads/2026/02/Vinum-Wine-Tasting-Invitation-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260416T170000 DTEND;TZID=America/Los_Angeles:20260416T233000 DTSTAMP:20260319T222042Z CREATED:20260319T221933Z LAST-MODIFIED:20260319T222042Z UID:3411-1776358800-1776382200@awaawine.org SUMMARY:Fine Arts Museums of San Francisco Gala DESCRIPTION:Connecting with Asian American Wine Consumers - Webinar \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Secure Your Spot – Register Now!THIS WEBINAR IS FREE FOR AWAA MEMBERS – LOGIN FOR YOUR CODE \n \n \n \n The Asian American Wine Association (AWAA) is proud to present a dynamic and insight-packed webinar\, “Connecting with Asian American Wine Consumers\,” on Thursday\, August 14\, 2025\, from 11:00 am to 12:00 pm PT. This session will explore the fastest-growing and one of the most influential consumer segments in the U.S. beverage market.  Asian Americans represent a powerful demographic with increasing buying power and a growing interest in premium beverages\, including wine. This webinar will uncover how wine marketers can better understand\, reach\, and resonate with this diverse community.   Key topics to be covered include: Demographics and economic impact of Asian American consumersAttitudes toward wine versus other beverage choices by occasion and social contextThe wine purchase journeyMaking wine more exciting to Asian Americans —preferred descriptors and messagingThe role of cultural influencers and where these consumers turn for adviceTips to pair with Asian cuisineThe impact of non-alcoholic alternatives and cannabis on wine consumptionHealth perceptions of wine and reactions to recent media coverageHow wine marketers can connect more effectivelyWhat Asian-American consumers want to see more ofFeatured Speakers: Angela Shih\, Cross-Cultural Marketing StrategistMike Lakusta\, CEO of EthniFacts Market Research Firm  Introduced by Susan R Lin\, MW\, President of Asian Wine Association of America & International Wine Consultant\, and moderated by Dr. Liz Thach\, MW\, President\, Wine Market Council.This is a must-attend event for wine marketers\, brand managers\, distributors\, and anyone interested in expanding their understanding of the multicultural wine consumer landscape.   * The webinar will be recorded and available for AWAA members after the event.  Secure Your Spot – Register Now! URL:https://awaawine.org/event/famsf-gala/ LOCATION:De Young Museum\, 50 Hagiwara Tea Garden Drive\, San Francisco\, CA\, 94118\, United States CATEGORIES:Our Events ATTACH;FMTTYPE=image/jpeg:https://awaawine.org/wp-content/uploads/2026/03/FAMSF-Gala-2026-crop.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260423T170000 DTEND;TZID=America/Los_Angeles:20260423T213000 DTSTAMP:20260319T223235Z CREATED:20260319T223235Z LAST-MODIFIED:20260319T223235Z UID:3417-1776963600-1776979800@awaawine.org SUMMARY:Asia Society of Northern California Gala DESCRIPTION:Connecting with Asian American Wine Consumers - Webinar \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Secure Your Spot – Register Now!THIS WEBINAR IS FREE FOR AWAA MEMBERS – LOGIN FOR YOUR CODE \n \n \n \n The Asian American Wine Association (AWAA) is proud to present a dynamic and insight-packed webinar\, “Connecting with Asian American Wine Consumers\,” on Thursday\, August 14\, 2025\, from 11:00 am to 12:00 pm PT. This session will explore the fastest-growing and one of the most influential consumer segments in the U.S. beverage market.  Asian Americans represent a powerful demographic with increasing buying power and a growing interest in premium beverages\, including wine. This webinar will uncover how wine marketers can better understand\, reach\, and resonate with this diverse community.   Key topics to be covered include: Demographics and economic impact of Asian American consumersAttitudes toward wine versus other beverage choices by occasion and social contextThe wine purchase journeyMaking wine more exciting to Asian Americans —preferred descriptors and messagingThe role of cultural influencers and where these consumers turn for adviceTips to pair with Asian cuisineThe impact of non-alcoholic alternatives and cannabis on wine consumptionHealth perceptions of wine and reactions to recent media coverageHow wine marketers can connect more effectivelyWhat Asian-American consumers want to see more ofFeatured Speakers: Angela Shih\, Cross-Cultural Marketing StrategistMike Lakusta\, CEO of EthniFacts Market Research Firm  Introduced by Susan R Lin\, MW\, President of Asian Wine Association of America & International Wine Consultant\, and moderated by Dr. Liz Thach\, MW\, President\, Wine Market Council.This is a must-attend event for wine marketers\, brand managers\, distributors\, and anyone interested in expanding their understanding of the multicultural wine consumer landscape.   * The webinar will be recorded and available for AWAA members after the event.  Secure Your Spot – Register Now! URL:https://awaawine.org/event/asia-society-norcal-gala/ LOCATION:City Club SF\, 155 Sansome Street\, San Francisco\, 94104\, United States CATEGORIES:Our Events ATTACH;FMTTYPE=image/png:https://awaawine.org/wp-content/uploads/2026/03/Asia-Society-Gala-2026-1.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20260501 DTEND;VALUE=DATE:20260601 DTSTAMP:20260429T185614Z CREATED:20260413T222107Z LAST-MODIFIED:20260429T185614Z UID:3565-1777593600-1780271999@awaawine.org SUMMARY:AWAA Tasting Passport - AAPI Heritage Month (May) DESCRIPTION:Connecting with Asian American Wine Consumers - Webinar \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Secure Your Spot – Register Now!THIS WEBINAR IS FREE FOR AWAA MEMBERS – LOGIN FOR YOUR CODE \n \n \n \n The Asian American Wine Association (AWAA) is proud to present a dynamic and insight-packed webinar\, “Connecting with Asian American Wine Consumers\,” on Thursday\, August 14\, 2025\, from 11:00 am to 12:00 pm PT. This session will explore the fastest-growing and one of the most influential consumer segments in the U.S. beverage market.  Asian Americans represent a powerful demographic with increasing buying power and a growing interest in premium beverages\, including wine. This webinar will uncover how wine marketers can better understand\, reach\, and resonate with this diverse community.   Key topics to be covered include: Demographics and economic impact of Asian American consumersAttitudes toward wine versus other beverage choices by occasion and social contextThe wine purchase journeyMaking wine more exciting to Asian Americans —preferred descriptors and messagingThe role of cultural influencers and where these consumers turn for adviceTips to pair with Asian cuisineThe impact of non-alcoholic alternatives and cannabis on wine consumptionHealth perceptions of wine and reactions to recent media coverageHow wine marketers can connect more effectivelyWhat Asian-American consumers want to see more ofFeatured Speakers: Angela Shih\, Cross-Cultural Marketing StrategistMike Lakusta\, CEO of EthniFacts Market Research Firm  Introduced by Susan R Lin\, MW\, President of Asian Wine Association of America & International Wine Consultant\, and moderated by Dr. Liz Thach\, MW\, President\, Wine Market Council.This is a must-attend event for wine marketers\, brand managers\, distributors\, and anyone interested in expanding their understanding of the multicultural wine consumer landscape.   * The webinar will be recorded and available for AWAA members after the event.  Secure Your Spot – Register Now! URL:https://awaawine.org/event/awaa-tasting-passport/ LOCATION:Winery Tasting Rooms & Vin en Noir Tasting Salon CATEGORIES:Our Events ATTACH;FMTTYPE=image/png:https://awaawine.org/wp-content/uploads/2026/04/01_cover.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260502T180000 DTEND;TZID=America/Los_Angeles:20260502T200000 DTSTAMP:20260319T224135Z CREATED:20260319T224027Z LAST-MODIFIED:20260319T224135Z UID:3421-1777744800-1777752000@awaawine.org SUMMARY:Nippon Kobo x AWAA: Live Music Performance & Wine in an Art Gallery DESCRIPTION:Connecting with Asian American Wine Consumers - Webinar \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Secure Your Spot – Register Now!THIS WEBINAR IS FREE FOR AWAA MEMBERS – LOGIN FOR YOUR CODE \n \n \n \n The Asian American Wine Association (AWAA) is proud to present a dynamic and insight-packed webinar\, “Connecting with Asian American Wine Consumers\,” on Thursday\, August 14\, 2025\, from 11:00 am to 12:00 pm PT. This session will explore the fastest-growing and one of the most influential consumer segments in the U.S. beverage market.  Asian Americans represent a powerful demographic with increasing buying power and a growing interest in premium beverages\, including wine. This webinar will uncover how wine marketers can better understand\, reach\, and resonate with this diverse community.   Key topics to be covered include: Demographics and economic impact of Asian American consumersAttitudes toward wine versus other beverage choices by occasion and social contextThe wine purchase journeyMaking wine more exciting to Asian Americans —preferred descriptors and messagingThe role of cultural influencers and where these consumers turn for adviceTips to pair with Asian cuisineThe impact of non-alcoholic alternatives and cannabis on wine consumptionHealth perceptions of wine and reactions to recent media coverageHow wine marketers can connect more effectivelyWhat Asian-American consumers want to see more ofFeatured Speakers: Angela Shih\, Cross-Cultural Marketing StrategistMike Lakusta\, CEO of EthniFacts Market Research Firm  Introduced by Susan R Lin\, MW\, President of Asian Wine Association of America & International Wine Consultant\, and moderated by Dr. Liz Thach\, MW\, President\, Wine Market Council.This is a must-attend event for wine marketers\, brand managers\, distributors\, and anyone interested in expanding their understanding of the multicultural wine consumer landscape.   * The webinar will be recorded and available for AWAA members after the event.  Secure Your Spot – Register Now! URL:https://awaawine.org/event/nippon-kobo-awaa/ LOCATION:Hosfelt Gallery\, 260 Utah Street\, San Francisco\, CA\, 94103\, United States CATEGORIES:Our Events ATTACH;FMTTYPE=image/png:https://awaawine.org/wp-content/uploads/2026/03/Nippon-Kobo-Ma.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260506T190000 DTEND;TZID=America/Los_Angeles:20260506T210000 DTSTAMP:20260429T193652Z CREATED:20260415T202508Z LAST-MODIFIED:20260429T193652Z UID:3603-1778094000-1778101200@awaawine.org SUMMARY:2026 APA Heritage Awards & Community Gala DESCRIPTION:Connecting with Asian American Wine Consumers - Webinar \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Secure Your Spot – Register Now!THIS WEBINAR IS FREE FOR AWAA MEMBERS – LOGIN FOR YOUR CODE \n \n \n \n The Asian American Wine Association (AWAA) is proud to present a dynamic and insight-packed webinar\, “Connecting with Asian American Wine Consumers\,” on Thursday\, August 14\, 2025\, from 11:00 am to 12:00 pm PT. This session will explore the fastest-growing and one of the most influential consumer segments in the U.S. beverage market.  Asian Americans represent a powerful demographic with increasing buying power and a growing interest in premium beverages\, including wine. This webinar will uncover how wine marketers can better understand\, reach\, and resonate with this diverse community.   Key topics to be covered include: Demographics and economic impact of Asian American consumersAttitudes toward wine versus other beverage choices by occasion and social contextThe wine purchase journeyMaking wine more exciting to Asian Americans —preferred descriptors and messagingThe role of cultural influencers and where these consumers turn for adviceTips to pair with Asian cuisineThe impact of non-alcoholic alternatives and cannabis on wine consumptionHealth perceptions of wine and reactions to recent media coverageHow wine marketers can connect more effectivelyWhat Asian-American consumers want to see more ofFeatured Speakers: Angela Shih\, Cross-Cultural Marketing StrategistMike Lakusta\, CEO of EthniFacts Market Research Firm  Introduced by Susan R Lin\, MW\, President of Asian Wine Association of America & International Wine Consultant\, and moderated by Dr. Liz Thach\, MW\, President\, Wine Market Council.This is a must-attend event for wine marketers\, brand managers\, distributors\, and anyone interested in expanding their understanding of the multicultural wine consumer landscape.   * The webinar will be recorded and available for AWAA members after the event.  Secure Your Spot – Register Now! URL:https://awaawine.org/event/apasf-gala/ LOCATION:San Francisco City Hall\, 1 Dr Carlton B Goodlett Pl.\, San Francisco\, 94102\, United States CATEGORIES:Our Events ATTACH;FMTTYPE=image/png:https://awaawine.org/wp-content/uploads/2026/04/APASF-Gala-05.06.2026.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260521T170000 DTEND;TZID=America/Los_Angeles:20260521T190000 DTSTAMP:20260519T171322Z CREATED:20260503T200939Z LAST-MODIFIED:20260519T171322Z UID:3651-1779382800-1779390000@awaawine.org SUMMARY:Wine\, Sake\, and Heritage Celebration in SF Japantown DESCRIPTION:Connecting with Asian American Wine Consumers - Webinar \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Secure Your Spot – Register Now!THIS WEBINAR IS FREE FOR AWAA MEMBERS – LOGIN FOR YOUR CODE \n \n \n \n The Asian American Wine Association (AWAA) is proud to present a dynamic and insight-packed webinar\, “Connecting with Asian American Wine Consumers\,” on Thursday\, August 14\, 2025\, from 11:00 am to 12:00 pm PT. This session will explore the fastest-growing and one of the most influential consumer segments in the U.S. beverage market.  Asian Americans represent a powerful demographic with increasing buying power and a growing interest in premium beverages\, including wine. This webinar will uncover how wine marketers can better understand\, reach\, and resonate with this diverse community.   Key topics to be covered include: Demographics and economic impact of Asian American consumersAttitudes toward wine versus other beverage choices by occasion and social contextThe wine purchase journeyMaking wine more exciting to Asian Americans —preferred descriptors and messagingThe role of cultural influencers and where these consumers turn for adviceTips to pair with Asian cuisineThe impact of non-alcoholic alternatives and cannabis on wine consumptionHealth perceptions of wine and reactions to recent media coverageHow wine marketers can connect more effectivelyWhat Asian-American consumers want to see more ofFeatured Speakers: Angela Shih\, Cross-Cultural Marketing StrategistMike Lakusta\, CEO of EthniFacts Market Research Firm  Introduced by Susan R Lin\, MW\, President of Asian Wine Association of America & International Wine Consultant\, and moderated by Dr. Liz Thach\, MW\, President\, Wine Market Council.This is a must-attend event for wine marketers\, brand managers\, distributors\, and anyone interested in expanding their understanding of the multicultural wine consumer landscape.   * The webinar will be recorded and available for AWAA members after the event.  Secure Your Spot – Register Now! URL:https://awaawine.org/event/wine-sake-heritage/ LOCATION:Hotel Kabuki\, 1625 Post Street\, San Francisco\, 94115 CATEGORIES:Our Events ATTACH;FMTTYPE=image/webp:https://awaawine.org/wp-content/uploads/2026/05/Wine-sake-heritage.webp END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260624T110000 DTEND;TZID=America/Los_Angeles:20260624T120000 DTSTAMP:20260602T214536Z CREATED:20260602T212509Z LAST-MODIFIED:20260602T214536Z UID:3812-1782298800-1782302400@awaawine.org SUMMARY:Mastering the Art of Pairing Wine with Indian Cuisine – Webinar DESCRIPTION:Connecting with Asian American Wine Consumers - Webinar \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Secure Your Spot – Register Now!THIS WEBINAR IS FREE FOR AWAA MEMBERS – LOGIN FOR YOUR CODE \n \n \n \n The Asian American Wine Association (AWAA) is proud to present a dynamic and insight-packed webinar\, “Connecting with Asian American Wine Consumers\,” on Thursday\, August 14\, 2025\, from 11:00 am to 12:00 pm PT. This session will explore the fastest-growing and one of the most influential consumer segments in the U.S. beverage market.  Asian Americans represent a powerful demographic with increasing buying power and a growing interest in premium beverages\, including wine. This webinar will uncover how wine marketers can better understand\, reach\, and resonate with this diverse community.   Key topics to be covered include: Demographics and economic impact of Asian American consumersAttitudes toward wine versus other beverage choices by occasion and social contextThe wine purchase journeyMaking wine more exciting to Asian Americans —preferred descriptors and messagingThe role of cultural influencers and where these consumers turn for adviceTips to pair with Asian cuisineThe impact of non-alcoholic alternatives and cannabis on wine consumptionHealth perceptions of wine and reactions to recent media coverageHow wine marketers can connect more effectivelyWhat Asian-American consumers want to see more ofFeatured Speakers: Angela Shih\, Cross-Cultural Marketing StrategistMike Lakusta\, CEO of EthniFacts Market Research Firm  Introduced by Susan R Lin\, MW\, President of Asian Wine Association of America & International Wine Consultant\, and moderated by Dr. Liz Thach\, MW\, President\, Wine Market Council.This is a must-attend event for wine marketers\, brand managers\, distributors\, and anyone interested in expanding their understanding of the multicultural wine consumer landscape.   * The webinar will be recorded and available for AWAA members after the event.  Secure Your Spot – Register Now! URL:https://awaawine.org/event/mastering-the-art-of-pairing-wine-with-indian-cuisine-webinar/ CATEGORIES:Webinars ATTACH;FMTTYPE=image/png:https://awaawine.org/wp-content/uploads/2026/06/Pairing-Wine-and-Indian-Cuisine-Webinar-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Denver:20260825T170000 DTEND;TZID=America/Denver:20260825T183000 DTSTAMP:20260812T224823Z CREATED:20260812T224823Z LAST-MODIFIED:20260812T224823Z UID:3942-1787677200-1787682600@awaawine.org SUMMARY:TEXSOM Diversity and Opportunity Reception DESCRIPTION:Connecting with Asian American Wine Consumers - Webinar \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Secure Your Spot – Register Now!THIS WEBINAR IS FREE FOR AWAA MEMBERS – LOGIN FOR YOUR CODE \n \n \n \n The Asian American Wine Association (AWAA) is proud to present a dynamic and insight-packed webinar\, “Connecting with Asian American Wine Consumers\,” on Thursday\, August 14\, 2025\, from 11:00 am to 12:00 pm PT. This session will explore the fastest-growing and one of the most influential consumer segments in the U.S. beverage market.  Asian Americans represent a powerful demographic with increasing buying power and a growing interest in premium beverages\, including wine. This webinar will uncover how wine marketers can better understand\, reach\, and resonate with this diverse community.   Key topics to be covered include: Demographics and economic impact of Asian American consumersAttitudes toward wine versus other beverage choices by occasion and social contextThe wine purchase journeyMaking wine more exciting to Asian Americans —preferred descriptors and messagingThe role of cultural influencers and where these consumers turn for adviceTips to pair with Asian cuisineThe impact of non-alcoholic alternatives and cannabis on wine consumptionHealth perceptions of wine and reactions to recent media coverageHow wine marketers can connect more effectivelyWhat Asian-American consumers want to see more ofFeatured Speakers: Angela Shih\, Cross-Cultural Marketing StrategistMike Lakusta\, CEO of EthniFacts Market Research Firm  Introduced by Susan R Lin\, MW\, President of Asian Wine Association of America & International Wine Consultant\, and moderated by Dr. Liz Thach\, MW\, President\, Wine Market Council.This is a must-attend event for wine marketers\, brand managers\, distributors\, and anyone interested in expanding their understanding of the multicultural wine consumer landscape.   * The webinar will be recorded and available for AWAA members after the event.  Secure Your Spot – Register Now! URL:https://awaawine.org/event/texsom-diversity-and-opportunity-reception/ LOCATION:Irving Convention Center\, 500 W Las Colinas Blvd.\, Irving\, TX\, 75039\, United States CATEGORIES:Our Events ATTACH;FMTTYPE=image/jpeg:https://awaawine.org/wp-content/uploads/2026/08/TEXSOM-Group-scaled.jpg END:VEVENT END:VCALENDAR