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DTSTART;TZID=America/Denver:20260825T170000
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SUMMARY:TEXSOM Diversity and Opportunity Reception
DESCRIPTION:Connecting with Asian American Wine Consumers - Webinar				\n				\n				\n				\n																														\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									Secure Your Spot – Register Now!THIS WEBINAR IS FREE FOR AWAA MEMBERS – LOGIN FOR YOUR CODE 								\n				\n				\n				\n									The Asian American Wine Association (AWAA) is proud to present a dynamic and insight-packed webinar\, “Connecting with Asian American Wine Consumers\,” on Thursday\, August 14\, 2025\, from 11:00 am to 12:00 pm PT. This session will explore the fastest-growing and one of the most influential consumer segments in the U.S. beverage market.  Asian Americans represent a powerful demographic with increasing buying power and a growing interest in premium beverages\, including wine. This webinar will uncover how wine marketers can better understand\, reach\, and resonate with this diverse community.   Key topics to be covered include: Demographics and economic impact of Asian American consumersAttitudes toward wine versus other beverage choices by occasion and social contextThe wine purchase journeyMaking wine more exciting to Asian Americans —preferred descriptors and messagingThe role of cultural influencers and where these consumers turn for adviceTips to pair with Asian cuisineThe impact of non-alcoholic alternatives and cannabis on wine consumptionHealth perceptions of wine and reactions to recent media coverageHow wine marketers can connect more effectivelyWhat Asian-American consumers want to see more ofFeatured Speakers: Angela Shih\, Cross-Cultural Marketing StrategistMike Lakusta\, CEO of EthniFacts Market Research Firm  Introduced by Susan R Lin\, MW\, President of Asian Wine Association of America & International Wine Consultant\, and moderated by Dr. Liz Thach\, MW\, President\, Wine Market Council.This is a must-attend event for wine marketers\, brand managers\, distributors\, and anyone interested in expanding their understanding of the multicultural wine consumer landscape.   * The webinar will be recorded and available for AWAA members after the event.  Secure Your Spot – Register Now!
URL:https://awaawine.org/event/texsom-diversity-and-opportunity-reception/
LOCATION:Irving Convention Center\, 500 W Las Colinas Blvd.\, Irving\, TX\, 75039\, United States
CATEGORIES:Our Events
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