Asian Wine Association of America
Strength In Solidarity
Asians are a powerful force in the wine industry. AWAA builds awareness via dynamic partnerships with cultural institutions, culinary luminaries, and community organizations. Through advocacy and engaging experiences, we give a stronger voice to the AAPI community.
AWAA welcomes you to stand Asian Strong with us.
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Our Mission
The Asian Wine Association of America champions the wines and heritage of Asian American and Asian vintners in the US through advocacy, community engagement, and professional development, fostering an inclusive environment that celebrates diversity in the wine industry.
AWAA has a potential reach of over 200 Asian vintners.
Recognizing and empowering Asians in wine can create a positive impact among Asians and the community at large.
Our team
Susan R Lin, MW
Susan R Lin, Master of Wine, is proud to be the President & Co-Founder of the Asian Wine Association of America. She is Head of Wine for boutique wine retailer Belmont Wine Exchange, and in her consultancy she crafts music and wine experiences based on academic research and brand strategy. Susan approaches her craft through an interdisciplinary lens, forged by her background as a high tech program manager, performing arts program developer, and performing artist. She holds a Master of Fine Arts in Classical Piano and brings music to audiences worldwide.
- AWAA President & Co-Founder
- Head of Wine - Belmont Wine Exchange
- Wine & Music Experiences & Branding
Dr. Liz Thach, MW
Dr. Liz Thach, MW is the President of Wine Market Council, a non-profit firm that provides research on U.S. wine consumer purchasing habits, attitudes, and trends. She also works as a Professor, Wine Writer and Consultant based in Napa and Sonoma, California. She is an award-winning author and educator, specializing in wine business strategy, marketing, leadership/executive development, and wine lifestyle.
- Advisory Council
- President - Wine Market Council
- Professor, Writer, Consultant
Jane Aitong Jiang
Jane is the Owner and CEO of Duncan Peak Vineyards, an organic estate winery in Hopland, Mendocino, and the Co-owner of Hunan Bar and Restaurant, a local Chinese restaurant in Davis. Based in Napa, Jane also spends time in the Bay Area, balancing her role as a winery owner with her work as an Assistant Winemaker at Kale Wine Consulting, where she helps produce wines for various wineries.
- Board of Directors
- Duncan Peak Vineyards, Kale Wine Consulting
- Owner, CEO & Consulting Winemaker
Peter Yeung
Peter Yeung (pronounced “young”) is the Treasurer of the Asian Wine Association of America and is a leading wine business consultant, developing strategic business plans and innovative marketing plans for the wine industry. He is the author of the book Luxury Wine Marketing and the host of the XChateau podcast.
- Board of Directors, Treasurer
- Business Consultant
- Author, Podcast Host
AWAA Members Include:
