The Asian Wine Association of America champions the wines and heritage of Asian American and Asian vintners in the US through advocacy, community engagement, and professional development, fostering an inclusive environment that celebrates diversity in the wine industry.
UPLIFT
Recognize the vital contributions that Asians make to the wine industry, advocating for a culture of excellence and quality while promoting all voices within the community, regardless of ethnicity. Empower the next generation by offering professional development resources to Asian Americans pursuing careers in the wine industry.
PROMOTION & MARKETING
Create promotional opportunities for Asian American and Asian owned wine businesses, helping them gain visibility and thrive in the marketplace.
OUTREACH
Host tasting sessions and events that connect consumers and the wine and restaurant trade, showcasing the richness and diversity of wines by Asian American and Asian vintners.
WINE & FOOD CULTURE
Explore and promote the exciting possibilities of pairing Asian cuisine with wine, while championing Asian American wines with all styles of cuisines.
AWAA has a potential reach of over 200 Asian vintners. Recognizing and empowering Asians in wine can create a positive impact among Asians and the community at large.
Susan R Lin, Master of Wine, is Head of Wine for boutique wine retailer Belmont Wine Exchange, and in her consultancy she crafts music and wine experiences based on academic research and brand strategy. Susan approaches her craft through an interdisciplinary lens, forged by her background as a high tech program manager, performing arts program developer, and performing artist. She holds a Master of Fine Arts in Classical Piano and brings music to audiences worldwide.
Dr. Liz Thach, MW is the President of Wine Market Council, a non-profit firm that provides research on U.S. wine consumer purchasing habits, attitudes, and trends. She also works as a Professor, Wine Writer and Consultant based in Napa and Sonoma, California. She is an award-winning author and educator, specializing in wine business strategy, marketing, leadership/executive development, and wine lifestyle.
Jane is the Owner and CEO of Duncan Peak Vineyards, an organic estate winery in Hopland, Mendocino, and the Co-owner of Hunan Bar and Restaurant, a local Chinese restaurant in Davis. Based in Napa, Jane also spends time in the Bay Area, balancing her role as a winery owner with her work as an Assistant Winemaker at Kale Wine Consulting, where she helps produce wines for various wineries.
Peter Yeung (pronounced “young”) is a leading wine business consultant, developing strategic business plans and innovative marketing plans for the wine industry. He is the author of the book Luxury Wine Marketing and the host of the XChateau podcast.
