Wine Business Monthly has published an article about AWAA’s webinar, Connecting with Asian American Wine Consumers! This webinar explored the fastest-growing and one of the most influential consumer segments in the U.S. beverage market.

Read about what was covered in this webinar, which was led by EthniFacts CEO and Co-Founder Mike Lakusta and moderated by Dr. Liz Thach, MW, President of Wine Market Council, exploring data on Asian America Wine Consumers and why this demographic is critical. Key concepts in Asian cuisine and wine pairings were introduced Sunny Liao, CEO of VinusClub. 

To watch a recording of the webinar, join Asian Wine Association of America (AWAA) and access this as well as benefits for future webinars and events. 

Read the article: Webinar Highlights Latest Data, Food Pairing Best Practices to Reach Asian American Wine Drinkers